Barbie Is Now a $1 Billion Hit Today

Greta Gerwig's clever Mattel toy adaptation starring Margot Robbie and Ryan Gosling continues to rake it in at the box office.

Two weeks after release, Greta Gerwig’s Barbie is part of the billion-dollar club.

Per Variety, the film has now crossed the massive milestone, making it the first movie solely directed by a woman to do so.

It’s also presently the only summer movie of 2023 to make over $1 billion, and the second film of the year overall behind April’s Super Mario Bros. Movie.)

That number is definitely going to grow in the coming weeks; though movies like Teenage Mutant Ninja Turtles: Mutant Mayhem and The Meg 2:

The Trench are now in theaters, it’s very likely that Barbie (and potentially its BFF Oppenheimer, from Christopher Nolan) will continue to dominate.

Prior to its late July release, Barbie had a lot of hype behind it. It wasn’t just that it became a film event thanks to its mismatched pairing with Oppenheimer

it was consistently (and loudly) marketed and looked unlike any other summer blockbuster within the last several years.

Folks have been going to see this thing in droves, and have largely liked it. Its success hasn’t come without some controversy, though